Mark-Art.com/DESIGN & LAYOUT

We can create a Custom Design for You!

Using current technology we can easily create a custom design for you. However, there are a few parameters we need to keep in mind. We have separated design into two categories in the hope that you will be better equipped when targeting your design application.

1) Commercial Application........... Business & Professional Designs.
(Construction & Transportation Companies, Food Service, etc.)

2) Promotional......... Product & Event Designs
(Festivals, Educational & Financial institutions, etc.)

COMMERCIAL APPLICATION DESIGN

Is for business organizations that need to identify themselves in the workplace or promote a service offered to the general public. Commercial designs are generally used for uniforms (shirts, hats, jackets), signs, truck lettering, business cards, etc. These are simple "High Impact" designs with a limited amount of information and usually simple artwork, if any. When creating a Commercial Design, it's best not to have to much information. Your business strong points may become less visible.
Include only enough information to get the customer interested in your business. Generally 3 lines of information is best. However, our pricing will always include up to 5 lines.

Try to stay with two or three contrasting colors in your design. You may use different shades of these colors as accent or highlights. The more colors you have in your design, the more costly it will be to reproduce. Try not to change your design to much, once you've used it in advertising. Design consistency is less confusing & easier for your customers to remember.

PRODUCT & EVENT DESIGN

Is for business organizations that wish to identify & promote a specific product, service, or event offered to the general public. Product & Event designs are generally used for T-Shirts, Caps, Sport Bags, etc. These are detailed "High Impact" designs with an abundance of information and/or multi-color artwork. When creating a Product & Event Design, it's better to have more information & color than needed to identify the product. A large colorful design will make your message more visible. In this case, more is better. Include as much information about the product/event as possible, without losing your customers interest. We can add colorful shapes, symbols, photographs, and drawings to your design.

Try to include as much color as your budget will allow in your design. Keep your design big ! Smaller versions of complex designs rarely look good. Simple accents or highlights can make an average design outstanding. It will always be more cost effective to reproduce color designs on white material, as opposed to dark. Try not to change your design to much, once you've used it in advertising. Design consistency is less confusing & easier for your customers to remember.

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